34th Annual 4th on broadway Celebration 2024!

Photos of event courtesy of Pat Porter

 
 
 
 

Parade, Music, Kid’s activities, Eating contests, evening concert, fireworks, & more!!

JULY 4, 2024

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Our Mission 

To enhance the quality of life and embrace the unique history, heritage and culture of Lubbock and the West Texas region by promoting arts, entertainment and tourism while contributing to the area's economic vitality. 

Broadway Festivals, Inc. (“BFI”) is a non-profit corporation whose purpose is to create and conduct Lubbock celebrations. BFI sponsored the 4th on Broadway Celebration in 1991 which continues annually. BFI presented the Buddy Holly Music Festival, the Lubbock Music Festival and other notable Lubbock festivals since its founding in 1991.

The 4th on Broadway @ Mackenzie has been recognized as the Largest Free Festival in Texas.